“If you look at the Ferrari 275 GTB or the Ferrari 330, and all those Italian cars through the late 50s, 60s and 70s, they were very pure, very clean and very exciting,” explains Mazda’s design director, Kevin Rice.
“That was the philosophy of Italian design. The modern world is busier and more exciting, but we respect those values of purity and beauty. They were valid then, and – if nobody else wants to do it – we want to resurrect those values,” he adds.
Step forward then, the gorgeous Mazda RX Vision. It was part of the concept car parade at last weekend’s Concorso d’Eleganza Villa D’Este, and left as many mouths gaping as it did when it was first unveiled at last year’s Tokyo Motor Show.
Though, Mazda didn’t really expect so much positive attention. “We were overwhelmed with the reaction to the RX Vision,” explains Kevin. “Inside Mazda, we all love the car, but to see the reaction of the people here at Villa – car fanatics of the highest level – and for them to be impressed has kind of shocked us. In a good way.”
So, first things first: when will Mazda do the honourable thing and just build it? Kevin smiles. “We’d love to build it.”
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